Reach (30D)
2.4M
All surfaces
Qualified Inbound
184
Last 30 days
Conversion
4.8%
Inbound → engaged
CAC Payback
4.1 mo
Blended
Demand Funnel
Reach → Engagement → Qualified → Score → Engagement
Each stage owned, instrumented, and accountable to a single conversion rate.
Stage 01
Reach
Content · LinkedIn · Press · Partners
2.4M / 30D
Stage 02
Engagement
Webinar · Email · Comment loop
62K active
Stage 03
Qualified Inbound
Strategic Review request · Programs apply
184
Stage 04
Investibility Score™
Assessment + analyst review
96 scored
Stage 05
Advisory Engagement
Client Delivery™ Phase 1 kickoff
24 active
Operating Workflow
POV → Production → Distribution → Capture → Qualification
The end-to-end production line, with owner and handoff artifact at each node.
Node 01
POV Drafted
Owner
Founder
Handoff
Thesis brief
Node 02
Editorial Plan
Owner
Content Lead
Handoff
Campaign brief
Node 03
Asset Production
Owner
Studio
Handoff
Long-form + derivatives
Node 04
Distribution
Owner
Channel Owners
Handoff
Posts · email · webinar
Node 05
Capture
Owner
Growth Ops
Handoff
Lead + source attribution
Node 06
Qualification
Owner
Analyst Desk
Handoff
Investibility Score™
Node 07
Handover
Owner
Client Delivery
Handoff
Engagement opened
Modules
Engine Components
Ten interlocking subsystems. Select a module to inspect its operating spec.
01 / MKT
Content Strategy
Editorial doctrine — pillars, cadence, and POV that compound founder authority and category gravity.
Pillars
4 strategic themes
Cadence
3× weekly long-form
Surface
Owned + LinkedIn + Email
Owner
Head of Content
Operating Notes
- §01Quarterly editorial planning anchored to thesis updates
- §02Each asset mapped to a funnel stage and persona
- §03Repurposing matrix: 1 long-form → 7 derivative units
Channel Scorecard
Lead Source Contribution
Quality and contribution by channel — refreshed weekly.
Source
Inbound
Qualified
Avg Score
Contribution
LinkedIn
412
71
B+
38%
Referral
96
58
A−
24%
Webinar
188
34
B
15%
Email
134
22
B
11%
Partnerships
64
18
A−
8%
Direct / Press
38
9
B+
4%